Google’s research arm published a fascinating study recently on the emergence of “multiscreening.” If you are not familiar with the term, you are definitely familiar with the act of multiscreening – using your two connected devices sequentially or at the same time. I’m guilty of multiscreening – quite often in fact. I use my iPhone [...]
People often mistake a website’s role. Should it entertain or inform? I find that the smaller the business, the more emotionally connected the business owners are to their brand (and subsequently, their website). You may think elaborate flash graphics and a soundtrack on your website embodies your brand, but all it really does is distract [...]
Chris Strom, principal and creative director of Marketplicity, has over 10 years of experience on the web.