Facebook (once VC darling, turned wall street joke) is trying to find ways to grow their revenue. Fast. Small business and big brand marketers alike have integrated Facebook into nearly every new campaign and product launch. Facebook’s 1 billion plus users, built-in viral marketing capabilities, and detailed analytics have made it a no-brainer option for [...]
People often mistake a website’s role. Should it entertain or inform? I find that the smaller the business, the more emotionally connected the business owners are to their brand (and subsequently, their website). You may think elaborate flash graphics and a soundtrack on your website embodies your brand, but all it really does is distract [...]
Chris Strom, principal and creative director of Marketplicity, has over 10 years of experience on the web.