You’ve read countless times about the benefits of A/B testing, but the truth is that implementing an A/B test on your website can take a lot of time and effort. That is where most good-entioned marketers stop. I was stuck at the same roadblock until I discovered a simple WordPress plugin – AdRotate. If you [...]
I love the ease with which you can update a WordPress blog to the latest build. The Click to Update feature has made WordPress webmasters’ lives much easier. But this feature hasn’t been around forever, and if you built WordPress sites before version 2.7 was released, you were stuck doing a manual update, which means [...]
Facebook (once VC darling, turned wall street joke) is trying to find ways to grow their revenue. Fast. Small business and big brand marketers alike have integrated Facebook into nearly every new campaign and product launch. Facebook’s 1 billion plus users, built-in viral marketing capabilities, and detailed analytics have made it a no-brainer option for [...]
Google’s research arm published a fascinating study recently on the emergence of “multiscreening.” If you are not familiar with the term, you are definitely familiar with the act of multiscreening – using your two connected devices sequentially or at the same time. I’m guilty of multiscreening – quite often in fact. I use my iPhone [...]
Despite what some may think, building a website doesn’t happen overnight; wireframes, information architecture, design drafts, SEO, content strategy – the list goes on. A web designer (or agency) needs to cover all these bases to develop a top-notch product. Before I discovered the wonders of building with a framework, I would typically spend hours [...]
Services: Web Design, WordPress Development
Services: Web Design, WordPress Development, Content Strategy
While a lot of web designers promote custom websites “built from scratch,” I take a different approach. Hundreds of web developers have spent thousands of hours building, refining and supporting website frameworks. Why not take advantage of all this hard work? While there are plenty of websites that require more development than a framework can [...]
Services: Web Design, WordPress Development, Social Media Consulting & Training, Content Strategy
People often mistake a website’s role. Should it entertain or inform? I find that the smaller the business, the more emotionally connected the business owners are to their brand (and subsequently, their website). You may think elaborate flash graphics and a soundtrack on your website embodies your brand, but all it really does is distract [...]
Chris Strom, principal and creative director of Marketplicity, has over 10 years of experience on the web.