While a lot of web designers promote custom websites “built from scratch,” I take a different approach. Hundreds of web developers have spent thousands of hours building, refining and supporting website frameworks. Why not take advantage of all this hard work? While there are plenty of websites that require more development than a framework can [...]
People often mistake a website’s role. Should it entertain or inform? I find that the smaller the business, the more emotionally connected the business owners are to their brand (and subsequently, their website). You may think elaborate flash graphics and a soundtrack on your website embodies your brand, but all it really does is distract [...]
Since Gutenberg invented the printing press in 1440, the world’s primary method of communication has been the printed message. While radio and television have definitely given print a run for its money in the last century, the digital revolution will undoubtedly be the nail in the coffin. Despite the richer experience to both consumers and [...]
Chris Strom, principal and creative director of Marketplicity, has over 10 years of experience on the web.