The Myth of Alzheimers Website
Authors Dan George and Peter Whitehouse published one of the most important Alzheimer’s books in recent history, entitled “The Myth of Alzheimers,” in 2008. Dan and Peter took note of the changing tide in the publishing world and were excited to get their hands dirty promoting their new book.
They initially contacted me to create a website for their book, featuring a summary of the book, bio of authors and other other fundamental pieces of content. What we ended up creating has sustained and grown interest in this book for years. In addition to building a clean, fresh design for the website, I worked closely with and trained Dan George in social media marketing and how to build an audience with a blog. I used one of the most popular and intuitive content management systems to build the website so that Dan and Peter could easily publish new content themselves.
Armed with simple, but effective YouTube clips about the book and a blog devoted to continuing the message from “The Myth of Alzheimers,” the site has been a shining example of how authors can succeed and thrive in the new media landscape.
Since the site’s creation, Dan and Peter have written over 100 blog posts, reached 35,000+ visitors and have hundreds of subscribers on their email list.
Motorcars New Car Dance
One of North East Ohio’s largest auto groups, Motorcars Honda and Toyota were looking to change the negative perceptions most people have about the car- buying process. Motorcars, known for their outstanding customer experience, also wanted to start tapping into the burgeoning social networking scene.
After examining the car-buying process from start to end, we spotted a perfect opportunity to show an exciting side of buying a car and to make a splash in the social media arena. The New Car Dance was born!
Everyone who buys a vehicle at Motorcars is given 60 seconds to shake and shimmy their way to an amazing prize, like a trip for two to Las Vegas or $1,000 cash. How do they win? Every “New Car Dance” is posted on their Facebook page. The participants with the most “Likes” on their video at the end of every month wins the prize.
The campaign has been a smashing success. The new car dance videos have generated tens of thousands of views and have grown the Motorcars Facebook page to over 3,000 fans. By capturing an exciting moment on video and posting it on Facebook, customers were able to tell all their friends about their new car and where they got it in a non-salesy way.
Little Italy Cleveland Website & Facebook Page
Historic Little Italy in Cleveland, Ohio, is considered by many as one of the best Little Italy’s in America. Its long history, terrific restaurants and eclectic galleries make it one of Cleveland’s best neighborhoods.
The Little Italy Merchant Association approached me about doing some web marketing leading up to their June Art Walk – the biggest shopping weekend of the year in Little Italy.
After assessing the neighborhood’s negligible footprint on the web, we decided to move forward with a new website, a Facebook page and a per per click campaign in the weeks leading up to the Art Walk.
The new Little Italy Cleveland website includes detailed profiles of every merchant in the neighborhood, interactive google maps to their address and a growing library of content about the neighborhood and its events. Profiles can easily be updated through a form shared with local business owners.
The Facebook Page includes frequent updates and a lively conversation from the passionate Little Italy community.
Pay-per-click campaigns and Facebook ads ran for four weeks leading up to the Art Walk and brought thousands of visitors searching for a variety of targeted keywords.
In the three months since launching the website, we have had over 10,000 unique visitors, 35,000 page views and rank on the first page for the term “Little Italy Cleveland.” Over 20,000 people “like” our Facebook page. Most importantly, the Art Walk was a huge success!