We’ve all been there. We had a great (or at least a halfway decent idea) and never made the time or worked up the courage to make it happen.
I’ve been thinking about and working on one of these ideas for the last six months. Questions about content curation, logo colors, website layout, delivery channels, launch strategy and so much more has filled those six months. Don’t get me wrong, they are all important questions in their own right. But what I realized is that the checklist of todos for my project launch wasn’t getting any smaller—it was getting longer every day!
Another thing I realized was that the majority of the things on this growing todo list wasn’t critical. It was just one more reason for me to delay the launch of the project. “I think the homepage should have two columns instead of three – I’ll make that update and then be ready to launch.” Yea right.
To hell with the todo list—I’m launching today.
Introducing Jam Buzz
Jam Buzz is where you can watch and listen to the best live music from last night and the last 50 years.
It turns out that going to concerts is a lot more difficult since my kiddos were born. Thankfully there are tons of high-quality sound and video footage from shows on the web to get my fix. Over the last couple of years I have become a collector of live music on the web.
This is where Jam Buzz comes in. I’m sharing one song, set or show a day on Jam Buzz and through the Daily Jam newsletter. There are plenty of places to discover live music on the web—Jam Buzz curates the best of what’s out there.
Jam Buzz is my MVP
Jam Buzz is most certainly a minimum viable product. Remember that mile-long todo list I was whining about? Jam Buzz will be much more polished and feature-rich as I chip away at that list.
This Reid Hoffman quote was actually what gave me the courage to launch. Intuitively, I knew this to be true, but it was reassuring to hear the founder of one of the most successful social networks on the planet say it.
So why am I launching with so much to do? Wouldn’t it be silly to spend hundreds of hours perfecting something that no one wanted? The point of launching an MVP is to see if there’s an audience for your product.
The beauty of the MVP model is that if done correctly, your audience can actually help you build the next iterations of your product.
Jam Buzz is for Me
So what if I launch Jam Buzz to all my friends, family and the world and hear crickets? Doesn’t bother me at all. Why? Because I built Jam Buzz to scratch my own itch. If I’m the only person who uses Jam Buzz (I don’t think I will be!) it’s ok, because I would have built it for myself anyway.
Don’t Call it a Start-up
I’ve been careful in this post and my launch communications not to call Jam Buzz a startup. I don’t have a robust business plan. I’m not looking for investors. I’m not looking to pull all-nighters working on the website. As mentioned before this is a way to scratch my own itch and discover some new live music.
Follow Jam Buzz’s progress
In addition to exploring and sharing my passion for live music, Jam Buzz is also an opportunity for me to experiment with different marketing tactics. Growth hacks, contests, advertising and more will be used to grow Jam Buzz. I’ll be reporting on the successes and failures of this adventure here on Marketplicity. I’ll post traffic details, revenue (if there is any), subscriber numbers and more! Stay tuned!