I recently launched a holiday Facebook campaign for my family’s business, La Bella Vita, a pair of fine gift retail stores on the east side of Cleveland. We had already had our big events of the holiday season, but still had a couple of weeks until Christmas, and we wanted to keep the buzz going […]
Facebook to Marketers: The Free Ride is Over
Facebook (once VC darling, turned wall street joke) is trying to find ways to grow their revenue. Fast. Small business and big brand marketers alike have integrated Facebook into nearly every new campaign and product launch. Facebook’s 1 billion plus users, built-in viral marketing capabilities, and detailed analytics have made it a no-brainer option for […]