As I said in my wrap up of the 2013 Genesis Framework Developer and Designer Survey, I continue to be blown away with the generosity and energy from the Genesis WordPress community. Members of the community contribute amazing step-by-step tutorials, podcasts, free child themes, support forums and the list goes on. The response to the […]
Facebook to Marketers: The Free Ride is Over
Facebook (once VC darling, turned wall street joke) is trying to find ways to grow their revenue. Fast. Small business and big brand marketers alike have integrated Facebook into nearly every new campaign and product launch. Facebook’s 1 billion plus users, built-in viral marketing capabilities, and detailed analytics have made it a no-brainer option for […]
6 Reasons I Use the Genesis Framework
The 2014 Genesis Developer and Designer Survey is now live! Take 20 minutes and make your voice heard! Three random participants will receive a Genesis Pro Plus Package. The survey closes on December, 26th. Learn more. While a lot of web designers promote custom websites “built from scratch,” I take a different approach. Hundreds of […]
10 Common Website Mistakes to Avoid
People often mistake a website’s role. Should it entertain or inform? I find that the smaller the business, the more emotionally connected the business owners are to their brand (and subsequently, their website). You may think elaborate flash graphics and a soundtrack on your website embodies your brand, but all it really does is distract […]
5 Reasons Why Print Isn’t Dead (Yet)
Since Gutenberg invented the printing press in 1440, the world’s primary method of communication has been the printed message. While radio and television have definitely given print a run for its money in the last century, the digital revolution will undoubtedly be the nail in the coffin. Despite the richer experience to both consumers and […]